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Advertising: Organizations & Associations

Designed to be useful and relevant, this guide will provide you with access to a range of key library and information resources to aid your studies/ research in Advertising

Advertising Associations/Organizations

The Association of Practitioners in Advertising (APA) is mandated to enforce advertising standards through adherence to the code of advertising practice and direct marketing and also advocate for professionalism among its members. It also seeks to recognize the application of creative excellence in the way brands and businesses communicate.

The Marketing Society of Kenya (MSK) is the national umbrella body for all marketers in Kenya whose key mandate is to empower and regulate the marketing industry by creating policy that governs the Marketing Industry (self-regulated), education and training of professionals, corporates and entrepreneurs, marketing and business mentorship and arbitration through the Advertising Standards Board.

Established in 1905, the American Advertising Federation (AAF) is the only organization that includes members across all disciplines and career levels in advertising. Whether you're new to the fast-paced world of advertising or a seasoned professional, the AAF is for you. We're here to help you advance your career, build your connections and celebrate this ever-changing, amazing industry we work in.

Ad 2 Milwaukee is a non-profit organization run by young professionals, ages 32 and younger,  involved or interested in advertising and related fields. Ad 2 Milwaukee aims to help students and young professionals gain industry experience, grow their professional networks, and become community leaders.

The American Marketing Association is the essential community for marketers. 

In 1953, Neil Borden transformed the business world when he articulated the strategy of “Marketing Mix” in his AMA presidential address. Borden was just one of many AMA leaders who were not satisfied with existing best practices. These thought leaders sought answers for the future that would propel business growth and elevate the role of marketing.

The American Academy of Advertising (AAA) is an organization of advertising scholars and professionals with an interest in advertising and advertising education. The Academy fosters research that is relevant to the field and provides a forum for the exchange of ideas among its academic and professional members. Through the Journal of Advertising, the Journal of  Current Issues and Research in Advertising, the Journal of Interactive Advertising and the annual conference Proceedingsthe Academy disseminates research findings and scholarly contributions to advertising education and the profession.