MediaWriting by
MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic principles of Internet writing and social media reporting. Complete with real-world examples, practical writing exercises, and tips and information for entering into the profession, MediaWriting continues to give students the tools they need to become a successful media writer. The new edition has been extensively rewritten to reflect the dynamic nature of the profession, paying significant attention to how the Internet and social media have become essential communication tools for print and broadcast journalists, and public relations professionals. Further updates and features include: Increased attention to computer-assisted reporting, the preparation of online copy, and social media applications Two new chapters on lead writing and new new media A separate chapter focused solely on ethics Explanatory "how to" boxes that help students understand and retain main themes Illustrative "It Happened to Me" vignettes from the authors' professional experiences Discussion questions and exercises at the end of every chapter Suggested readings that highlight biographies, books, and websites that expand the scope and definition of professionalism In addition to new multimedia elements, the fourth edition's companion website features enhanced resources for both students and instructors, including chapter overviews, writing tips, a test bank, sample critiques, and a sample syllabus.
The Graphic Designer's Digital Toolkit by
THE GRAPHIC DESIGNER'S DIGITAL TOOLKIT, 7th Edition not only introduces students to the essential features of industry-standard software applications, but also gives them an understanding of how to integrate these programs into a seamless whole. Using a highly visual and project-based approach, this fully revised new edition examines Macintosh OS X Maverick®, Windows 7® and Windows 8® operating systems, as well the most up to date Creative Cloud features of the "Big 3" digital design programs used in the graphics industry today: Adobe Illustrator®, Adobe Photoshop®, and Adobe InDesign® . After thoroughly examining the features of each application from the designer's perspective, the author then reveals in practical detail the traditional skills and technology necessary for effective design for print and Web media. Using online project files, students are encouraged to practice what they have learned by tackling design projects throughout the text from concept to completion. Effectively merging theory with practice, THE GRAPHIC DESIGNER'S DIGITAL TOOLKIT, 7th Edition stresses the critical importance of integration in design while meeting design parameters and client expectations. Contact your Learning Consultant to learn more about how CourseMate can enhance the way you teach and your students learn.
Convergent Journalism: an Introduction by
Convergent Journalism: An Introduction is a pioneering textbook that will teach you how to master the skills needed to be a journalist in today¿s converged media landscape. This book shows you what makes a news story effective, and how to identify the best platform for a particular story, whether it¿s the Web, broadcast or print. The bedrock tenets of journalism remain at the core of this book, including information dissemination, storytelling, audience engagement. After establishing these journalism basics, the book goes into great detail on how to tailor a story to meet the needs of various media. Vincent F. Filak has brought this second edition completely up to date through: A thorough reorganization of the chapters, which provides a newer, more practical approach focused on "how to do convergent journalism," rather than simply observing the current state of converged media. A number of new pedagogical features to improve learning and retention, including examples, exercises, breakout boxes and more. Coverage of additional topics such as issues of law and ethics in digital media, and also writing for mobile platforms and social media. A companion website with links to additional examples of quality text, images and multimedia for students, as well as an instructor site with a test bank, suggested exercises and discussion questions.
Media and Culture by
As media becomes a part of our everyday experience, it's important to have the right tools and resources to navigate the merging worlds of text, audio, and visual media found in Media & Culture.
The Print Media's Language on Post 2007 Election Violence in Keny by
This work exams rhetorical differences between texts written by the 'journalese' of different cultural practices but using as means of expression the same language: English.The text is based on a research carried out at the master's level at Kenyatta University in Kenya. The purpose of the study was to find out how newspapers compared in their writing practice in the context of Post-2007 Election Violence in Kenya. The study is based on the premise that most newspapers have in-house policies that inform their writing and that writers select certain forms more than others to achieve their goal of writing. The study therefore described, compared and contrasted the linguistic features used by the Daily Nation and The Standard newspapers to cover Post Election Violence and hence explained their discourse function. The literature review provided insight from related studies on discoursal features that apply in texts. Expressions that imply and visualize violence characterized the writing of headlines. On purpose too, specific linguistic features prominently applied in the body of news beats
MediaWriting by
MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic principles of Internet writing and social media reporting. Complete with real-world examples, practical writing exercises, and tips and information for entering into the profession, MediaWriting continues to give students the tools they need to become a successful media writer. The new edition has been extensively rewritten to reflect the dynamic nature of the profession, paying significant attention to how the Internet and social media have become essential communication tools for print and broadcast journalists, and public relations professionals. Further updates and features include: Increased attention to computer-assisted reporting, the preparation of online copy, and social media applications Two new chapters on lead writing and new new media A separate chapter focused solely on ethics Explanatory "how to" boxes that help students understand and retain main themes Illustrative "It Happened to Me" vignettes from the authors' professional experiences Discussion questions and exercises at the end of every chapter Suggested readings that highlight biographies, books, and websites that expand the scope and definition of professionalism In addition to new multimedia elements, the fourth edition's companion website features enhanced resources for both students and instructors, including chapter overviews, writing tips, a test bank, sample critiques, and a sample syllabus.
How to Make the Most of Every Media Appearance by
Tips for saying the right things when the cameras are rolling and the reporters are taking notes In today's media-saturated business arena, "good press" is vital for everything from proactive public relations to post-disaster damage control. One wrong move, or slip of the tongue, can be fatal. How to Make the Most Out of Every Media Appearance shows anyone how to face the public through the media, and represent his or her business or industry with poise, confidence, and the ability to deliver a positive message without being sidetracked or distracted. Written by George Merlis, an Emmy-award-winning network television producer and top media trainer, this situation-specific book is filled with fascinating examples of how to say the right--and wrong--thing. It outlines a step-by-step program for: Defining a message and making it media-friendly Understanding what a media outlet is really looking for Concisely and accurately delivering a message--and no more
Becoming an Author by
This book demystifies all aspects of the move from being an effective student or active professional to being published. The psychological and emotional barriers are examined as well as the appropriate processes to get beyond them.
Public Relations Writing: the Essentials of Style and Format by
This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences.
Reporting for the Print Media by 
Victorian Print Media by
Victorian culture was dominated by an ever expanding world of print. A tremendous increase in the volume of books, newspapers, and periodicals, was matched by the corresponding development of the first mass reading public. It has long been acknowledged that the growth of the popular publishing industry played an instrumental role in the success of most major Victorian novelists. Traditional critical positions have, nevertheless, recently expanded into a much broader field concerned with media history, book studies, modes of textual production and consumption, and concepts of "popular literature." One of most notable current critical trends is a renewed interest in the importance of all aspects of nineteenth-century print culture. Victorian Print Media: A Reader collects primary sources from nineteenth century journals, newspapers, and periodicals into an anthology that can be used for teaching purposes, but is also intended to complement and encourage ongoing research. The extracts are organized into ten thematically arranged sections. Each section addresses a specific conceptual or historical issue, such as the impact of serial publication upon practices of reading and authorship. The sections demonstrate the multiple factors upon which the aesthetics of print media depended, making this anthology of use to all researchers, teachers, and students of the period.
Print Culture Histories Beyond the Metropolis by
Print Culture Histories Beyond the Metropolis focuses attention to how the residents of smaller cities, provincial districts, rural settings, and colonial outposts have produced, disseminated, and read print materials.
Another World by
The remarkable story of the stylistic, cultural, and technical innovations that drove the surge of comics, caricature, and other print media in 19th-century Europe Taking its title from the 1844 visionary graphic novel by J. J. Grandville, this groundbreaking book explores the invention of print media--including comics, caricature, the illustrated press, illustrated books, and popular prints--tracing their development as well as the aesthetic, political, technological, and cultural issues that shaped them. The explosion of imagery from the late 18th century to the beginning of the 20th exceeded the print production from all previous centuries combined, spurred the growth of the international art market, and encouraged the cross-fertilization of media, subjects, and styles. Patricia Mainardi examines scores of imaginative and innovative prints, focusing on highly experimental moments of discovery, when artists and publishers tested the limits of each new medium, creating visual languages that extend to the comics and graphic novels of today. Another World unearths a wealth of visual material, revealing a history of how our image-saturated world came into being, and situating the study of print culture firmly within the context of art history.
Writing to the World by
In Writing to the World, Rachael Scarborough King examines the shift from manuscript to print media culture in the long eighteenth century. She introduces the concept of the "bridge genre," which enables such change by transferring existing textual conventions to emerging modes of composition and circulation. She draws on this concept to reveal how four crucial genres that emerged during this time--the newspaper, the periodical, the novel, and the biography--were united by their reliance on letters to accustom readers to these new forms of print media. King explains that as newspapers, scientific journals, book reviews, and other new genres began to circulate widely, much of their form and content was borrowed from letters, allowing for easier access to these unfamiliar modes of printing and reading texts. Arguing that bridge genres encouraged people to see themselves as connected by networks of communication--as members of what they called "the world" of writing--King combines techniques of genre theory with archival research and literary interpretation, analyzing canonical works such as Addison and Steele's Spectator, Samuel Johnson's Lives of the Poets, and Jane Austen's Northanger Abbey alongside anonymous periodicals and the letters of middle-class housewives. This original and groundbreaking work in media and literary history offers a model for the process of genre formation. Ultimately, Writing to the World is a sophisticated look at the intersection of print and the public sphere.
Religion and the Culture of Print in Modern America by
Ovid's Art of Love (Ars Amatoria) and its sequel Remedies for Love (Remedia Amoris) are among the most notorious poems of the ancient world. In AD 8, the emperor Augustus exiled Ovid to the shores of the Black Sea for "a poem and a mistake." Whatever the mistake may have been, the poem was certainly the Ars Amatoria, which the emperor found a bit too immoral. In exile, Ovid composed Sad Things (Tristia), which included a defense of his life and work as brilliant and cheeky as his controversial love manuals. In a poem addressed to Augustus (Tristia 2), he argues, "Since all of life and literature is one long, steamy sex story, why single poor Ovid out?" While seemingly groveling at the emperor's feet, he creates an image of Augustus as capricious tyrant and himself as suffering artist that wins over every reader (except the one to whom it was addressed). Bringing together translations of the Ars Amatoria, Remedia Amoris, and Tristia 2, Julia Dyson Hejduk's The Offense of Love is the first book to include both the offense and the defense of Ovid's amatory work in a single volume. Hejduk's elegant and accurate translations, helpful notes, and comprehensive introduction will guide readers through Ovid's wickedly witty poetic tour of the literature, mythology, topography, religion, politics, and (of course) sexuality of ancient Rome. Finalist, National Translation Award, American Literary Translators Association A Choice Outstanding Academic Book"
Public Broadcasting in Africa Series by
Success in project management requires the project manager to operate at many levels and deal with a myriad of internal and external stakeholders. Leadership in the project management requires the vision, ability and courage to guide individuals and teams to rewarding experiences. Project Managers often expect to achieve a great deal, but need to realise they can achieve little without the efforts of others. This book focuses on the complexity and issues of leadership in project management. The book provides: * assist project managers in their understanding of what leadership is and how leadership influences the outcome of project success * demonstrate how empowerment can be used to achieve results and positive project outcomes * demonstrate how to engage and influence others to achieve project goals * define the theoretical and practical boundaries of decision making within the context of multiple stakeholder projects * provide an insight into what it takes to build high performance project teams * provide a communication taxonomy for managing multiple stakeholders and demonstrates how conflict should be managed * Achieve your project management goals by providing clear leadership * Build and develop an effective project team * Demonstrates how to engage and influence stakeholders and team members to achieve project goals
Print in Transition by
This book examines the outbreak of print in late Victorian Britain. It joins categories that are normally separated: literature/popular culture, books/magazines, publishers/newsagents, and media studies/media history. The approach is through material culture, archival material that is theorised and gendered. Chapters focus on authorship, production, and gender in relation to Dickens, Pater, Ruskin, Eliot, Symons, and James, and serials such as Master Humphrey's Clock , the Westminster Review, Artist and Journal of Home Culture, Publishers' Circular, Yellow Book and Savoy.
Print, Chaos, and Complexity by
This text describes how 18th-century awareness of the interplay between fixity and instability in printed texts demonstrates the role print played in developing Samuel Johnson's awareness of print culture's impact on human beings ethically, politically, and aesthetically.